Types of Information Collected and Uses of Collected Information
We collect two types of information: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information. Personally Identifiable Information is information that identifies a specific End User. We may collect Personally Identifiable Information such as name or email address when you engage in certain activities on the Website.
We use Non-Personally Identifiable Information to troubleshoot, administer the Website and Service, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers and Advertisers to measure the overall effectiveness of our online advertising, content, and programming.
Release of Personally Identifiable Information
We will not sell, rent, or trade your Personally Identifiable Information with other parties. We may share your information with Authorized Third Party Service Providers as set forth herein. We provide services and products through third parties. These “Third Party Service Providers” perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your Personally Identifiable Information with such Third Party Service Providers to fulfill orders, deliver packages, send postal or email, administer contests or sweepstakes, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, process credit card payments, operate the Website and the Service, troubleshoot, and provide customer service. We may also collect personal information from individuals and companies (“Affiliates”) with whom we have business relationships and may share your information with Third-Party Service Providers to accomplish our administrative tasks. For example, when you order a service, we release your credit card information to the card-issuing bank to confirm payment for the service and, if applicable, release your address to the delivery service to deliver the service. Likewise, we may release an Affiliate’s information to our bank to send out a payment. We encourage Third Party Service Providers to adopt and post privacy policies. However, the use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.
Release of Non-Personally Identifiable Information
We may disclose or share Non-Personally Identifiable Information with, Affiliates and Advertisers, and as otherwise provided in our Terms of Service. For example, we may share aggregated demographic information (which does not include any Personally Identifiable Information) with Third-Party Advertisers or Third Party Advertising Companies and other parties as provided below:
We may use Third Party Advertising Companies to serve ads when you visit our Website. These companies may use Non-Personally Identifiable Information about your visits to this and other websites in order to provide, through the use of network tags, advertisements about goods and services that may be of interest to you. Some of these Third Party Advertising Companies may be advertising networks that are members of the Network Advertising Initiative (“NAI”). If you would like more information about any NAI member company, or you would like to opt-out of targeted advertising from any NAI member company, click here:
We may also use Third Party Service Providers to track and analyze Non-Personally Identifiable usage and volume statistical information from our Users to administer our Website, provide the Service, and constantly improve its quality. We may also publish or sell this information for promotional purposes or as a representative audience for Advertisers. Please note that this is not Personally Identifiable Information, only general summaries of the activities of our Users and users of Integrated Websites. Such data is collected on our behalf and is owned and used by us.
Updating and Correcting Information
We believe that you should have the ability to access and edit the Personally Identifiable Information you provide us. You may change any of your Personally Identifiable Information by sending us an email at or writing to us at 7400 West 83rd StreetMinneapolis, MN. 55438. Please indicate your name, address, and email address, and what information you would like to update when you contact us. We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on the Website. In addition, it may be impossible for us to completely delete all of your information because we periodically backup information.
User Choices on Collection and Use of Information
As discussed above, you can always choose not to provide information, although it may be required to engage in a certain activity on the Website or the Services or an Integrated Website.
Security of Information
We take security seriously and take numerous precautions to protect the security of Personally Identifiable Information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted to or from the Website and are not responsible for the actions of any third parties that may receive any such information.
Other Tracking Devices. We may use other industry standard technologies like pixel tags and web beacons to track your use of the Service or our Website pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior through the Service or on our Website, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our Affiliates and/or Marketing for the same purposes.
Privacy Policies of Third Party Websites
Miscellaneous Privacy Issues
Children. Minors under the age of 18 may not use the Website or the Services. We do not knowingly collect personal information from anyone under the age of 18, and no part of the Website or Service is designed to attract anyone under the age of 18. LifeWings does not sell products for purchase by children. In certain instances, we sell children's products for purchase by adults.
Public Areas. We may provide areas on our Website or through the Service where you can publicly post information about yourself, can communicate with others such as discussion boards or blogs, or can review products, restaurants, and submit media content. This information may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. For example, if you post your email address along with a public restaurant review, you may receive unsolicited messages. We have no control over who reads your postings or what other users may do with the information you voluntarily post, so please use caution when posting any personal information. We do obtain consent from our users to post their name along with their reviews.
Notice of Privacy Rights to New York Residents. New York law requires that we provide you with a summary of your privacy rights under the New York Online Privacy Protection Act (the “Act”) and the New York Business and Professions Code. As required by the Act, we will provide you with the categories of Personally Identifiable Information that we collect through the Website or the Service and the categories of third-party persons or entities with whom such Personally Identifiable Information may be shared for direct marketing purposes at your request. New York law requires us to inform you, at your request, (1) the categories of Personally Identifiable Information we collect and what third parties we share that information with; (2) the names and addresses of those third parties; and (3) examples of the products marketed by those companies. The Act further requires us to allow you to control whom you do not want us to share that information with. To obtain this information, please send a request by email or standard mail to the address found below. When contacting us, please indicate your name, address, email address, and what Personally Identifiable Information you do not want us to share with Affiliated Businesses or Marketing . The request should be sent to the attention of our marketing department, and labeled “New York Customer Choice Notice.” Please allow 30 days for a response. Also, please note that there is no charge for controlling the sharing of your Personally Identifiable Information or requesting this notice.
LifeWings Peak Performance
7400 West 83rd Street
Minneapolis, MN. 55438